The preferred ways to add third-party analytics to your Shorthand stories are:
Contact our team to install a Tag Manager, such as Google Tag Manager, across all of your Shorthand stories via your custom branded theme, and then manage your third-party analytics deployment through the tag manager.
Contact our team to install your analytics code snippet directly into your custom branded theme, which will ensure that the tracking code is included in all published stories.
The advantage of the first method is that you can make changes to your installation at any time — plus add additional trackers, conversion events, marketing pixels, and cookie consent managers — without the involvement of our team.
Both of the above installation methods are available only on some plans. Your custom branded theme will be hand-built for you by our design team, and you can contact [email protected] at any time to discuss your needs.
To integrate third-party analytics into individual stories (beyond Google Analytics, which you can add via the Settings area in the Story Editor) you can add tracking code using the custom Javascript feature (available only on some plans.) — or, if you are publishing using one of our export methods, by inserting the necessary code post-export. When given the choice, we advise adding the code within Shorthand to save time if re-exporting is necessary further down the line.